Watneys

Watneys was an iconic 70s beer in the UK, for all the wrong reasons. Their bulk Party Seven tins used to be a regular sight in England, and the Watneys sign on the side of a pub was a good indicator not to go inside. It was even mocked by Monty Python (01:54). Established in 1837, it peaked in the 1970s when it was promoted by stars like Michael Caine. But it’s poor taste meant it vanished within a decade.

Flash forward to the 21st Century, and it’s back. And it tastes nothing like it used to. Watneys needed a new look to go with their new recipe, and updated ethos. They wanted a logo and a can design that looked modern and fresh, but not so trendy as to alienate their older customer base. The stag is a head-nod to the original Watneys Red Barrel logo, with a much more modern look. The stark white can, with a green base and a simple design offers huge standout on shelf and in dark pubs.

With a cheeky and irreverent new voice, and an ironic appeal, Watneys is back and causing a stir – even getting PR in publications such as The Sun and The Telegraph.