Grace and Co Gifts

Grace and Co Gifts

Grace and Co Gifts is a family-run online gift shop based in Perth, Western Australia. They specialise in beautiful gifts for all occasions, with a focus on eco-friendly products.

Grace and Co required branding and logo design, as well as a website re-design in Shopify. The basis of their site was in place, but it needed to be branded, made more user-friendly and aesthetically pleasing.

Gifts, both giving and receiving, are all about joy. For the logo design, it was important to focus on this emotional hook, while also referencing nature and the eco-friendly focus of the business. I wanted to link nature and joy, in one simple idea. And what better way than dandelions! From the joy of blowing dandelion seeds as a child, to the joyful way they float through the air. The seeds also represent growth and the starting of something new through giving a gift. The typeface is light and fresh to complement the dandelion motif.

The website redesign involved designing bespoke home page banners for various occasions throughout the year. Within the Shopify framework, I also re-organised the categories and navigation to be more user-friendly. Some SEO-friendly copy was also added to the homepage.

Grace and go gifts logo design by graphic designer and brand designer Jessica Croome of Perth WA

Grace and go gifts logo design by graphic designer and brand designer Jessica Croome of Perth WA

Grace and go gifts logo design by graphic designer and brand designer Jessica Croome of Perth WA

graceandcogifts.com