Watneys

Watneys

Watneys was an iconic 70s beer in the UK, for all the wrong reasons. Their bulk Party Seven tins used to be a regular sight in England, and the Watneys sign on the side of a pub was a good indicator not to go inside. It was even mocked by Monty Python (01:54). Established in 1837, it peaked in the 1970s when it was promoted by stars like Michael Caine. But it’s poor taste meant it vanished within a decade.

Flash forward to the 21st Century, and it’s back. And it tastes nothing like it used to. Watneys needed a new look to go with their new recipe, and updated ethos. They wanted a logo and a can design that looked modern and fresh, but not so trendy as to alienate their older customer base. The stag is a head-nod to the original Watneys Red Barrel logo, with a much more modern look. The stark white can, with a green base and a simple design offers huge standout on shelf and in dark pubs.

With a cheeky and irreverent new voice, and an ironic appeal, Watneys is back and causing a stir – even getting PR in publications such as The Sun and The Telegraph.

Image of logo design for Watneys Pale Ale, designed by branding designer and graphic designer Jessica Croome of Perth Western Australia

Image of can design for Watneys Pale Ale, designed by branding designer and graphic designer Jessica Croome of Perth Western Australia

Image of can and poster design for Watneys Pale Ale, designed by branding designer and graphic designer Jessica Croome of Perth Western Australia

Image of can design and slogan for Watneys Pale Ale, designed by branding designer and graphic designer Jessica Croome of Perth Western Australia