My favourite brands to work with are those that are willing to be BOLD. In fact, I would go as far as to say that a successful brand needs to be bold. As a graphic designer, I love designing branding that stands out visually, but being bold needs to go so much further than that.
Every time a brand makes a mistake and produces content that isn’t well received by their audience, you can be sure to hear someone yelling from the sidelines “but all publicity is good publicity!” 🙄
Read MoreGraphic designers like me are often banging on about packaging. Because packaging matters people!
Read MoreI’m a graphic designer, so I can’t get enough of logos, typefaces, illustrations and graphics – the visual stuff. I can happily spend hours mucking about in Adobe Illustrator, or browsing through graphic design and branding websites.
I’m a graphic designer who’s worked on small, startup alcohol brands right through to huge multi-nationals, and right now one thing is clear to me: booze brands should be focusing on experience over product.
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