Home Ales

Home Ales

Home Ales brewed some of England’s best loved beers for over 115 years. The brand disappeared in the 1990s, but has since been revived, with new recipes and a new look.

They wanted a logo for their Five Star IPA that was contemporary and, you know… cool! However they didn’t want to alienate their established market with anything too hipster. This logo struck the perfect balance between stylishness and seriousness. I chose colours that were eye-catching in a dark bar, competing with numerous other beers. Five different star motifs allow for a versatile identity and brand toolkit.

Design for Five Star IPA logo designed by branding designer and graphic designer Jessica Croome of Perth, WA

Design for Five Star IPA bottle label designed by branding designer and graphic designer Jessica Croome of Perth, WA

Design for Five Star IPA pump clips designed by branding designer and graphic designer Jessica Croome of Perth, WA

Design for Five Star IPA pump clip designed by branding designer and graphic designer Jessica Croome of Perth, WA