Nurishment is a nutritionally enriched milk drink that has been sold and drunk in the UK for over 35 years.
To celebrate their 35th anniversary Nurishment wanted to engage with their customers. These 16 – 24 year olds lead busy lives and want instant gratification. We tapped into this with a mobile-friendly solution – Anniversary Arcade. An on-pack promotion directed drinkers to a website, where they could play an online game and win prizes. I designed the promotion logo to give stand-out on shelf, using bright colours and a bold sans serif. I designed the online game to be reminiscent of slot machines, with bright colours and lights.
The promotion was a huge hit with customers, with over 500 prizes being won.