Louella Belle

Louella Belle

Louella Belle is one of the UK’s largest manicure and nail product distributors, representing brands such as Seche, Artistic Nail Design, Ardell and Morgan Taylor. They supply nail technicians, salons and spas nationwide. They pride themselves on their customer-focussed approach, also offering training and education programs and courses.

Louella Belle required a new website. The site needed to be fashionable and beauty-focussed, while also highly functional as an e-commerce platform. With most of their sales being completed online, the site needed to be super user-friendly and easy to navigate. It also needed to be easy to update with seasonal collections and new promotions. 

I designed a fully-responsive site that was clean and lightweight, while still looking fashion-forward. With easy to update banner sections, Louella Belle were easily able to showcase new promotions and collections. I designed the e-commerce section of the site to allow shoppers to browse by brand, product or colour – creating multiple product pathways. The shopping platform included wishlist, similar product, and ‘customers also bought’ functionality. I also created areas for training information, blog posts and social media feeds. 

The site redesign also included a logo update. I finessed their logo slightly, and changed the colour from gold (which didn’t work well on-screen,) to a more modern navy blue, which offered more contrast for digital media. Louella Belle were thrilled with their new site, as were their customers.

Image of Louella Belle website layouts, designed by graphic designer and branding designer Jessica Croome of Perth WA