Belvoir Cordials create handmade drinks, by pressing fresh fruit and infusing flowers to mix with spring water. Nestled in the idyllic Vale of Belvoir in the English countryside, they have been making boutique fruit cordials and pressés since 1984.
Belvoir wanted to achieve standout over the summer festival season. How could they make their brand stand out from all the others at trade fairs and festivals? Introducing, the Belvoir hot air balloon! I designed an ‘upside down’ drop-shaped balloon. I used Belvoir’s iconic elderflower cordial as the basis for the colour palette. The tag line, ‘a little drop of lovely’ alluded to Belvoir’s brand tag line ‘naturally lovely drinks’. I also created a neck collar for an on-bottle promotion allowing customers to enter to win a ride on the Belvoir balloon. I also designed promotional materials including social media content, menus, A-boards and signage.
Social media videos: