Future Dreams is a charity dedicated to raising funds for those touched by Breast Cancer. Through fundraising for support, awareness and research, their aim is that no one should face breast cancer alone.
Future Dreams have great contacts in the beauty industry. They decided to capitalise on this – teaming up with salons, spas and nail technicians to raise money to support the fight against breast cancer. Nail Breast Cancer was born. Customers were asked for a voluntary £1 donation when they purchased a manicure or pedicure. I designed the branding to show the image of a breast, made out of nail polish. Due to their small budget, I created this image using stock photography. I also designed a booklet, promotional materials and a website. The campaign was a huge success – raising tens of thousands of pounds – and still continues today.