Why successful brands need to be BOLD Why successful brands need to be BOLD
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Graphic Design

Home / Archive by Category "Graphic Design"

Category: Graphic Design

All things graphic design.

Why successful brands need to be BOLD

My favourite brands to work with are those that are willing to be BOLD. In fact, I would go as far as to say that a successful brand needs to be bold. As a graphic designer, I love designing branding that stands out visually, but being bold needs to go so much further than that.

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Packaging matters

Graphic designers like me are often banging on about packaging. Because packaging matters people! 

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What is a brand essence? (And how to find yours.)

I’m a graphic designer, so I can’t get enough of logos, typefaces, illustrations and graphics – the visual stuff. I can happily spend hours mucking about in Adobe Illustrator, or browsing through graphic design and branding websites.

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Why small alcohol brands need to focus on experience over product

I’m a graphic designer who’s worked on small, startup alcohol brands right through to huge multi-nationals, and right now one thing is clear to me: booze brands should be focusing on experience over product.

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Recent Posts

  • Why successful brands need to be BOLD
  • Brand mistakes. How they happen and how to avoid them.
  • Packaging matters
  • What is a brand essence? (And how to find yours.)
  • Why small alcohol brands need to focus on experience over product

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    © 2020 Jessica Croome
    Perth, Western Australia (and the world!)
    Branding | Graphic Design | Web Design | Creative Strategy