Packaging matters
Graphic designers like me are often banging on about packaging. Because packaging matters people!
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What is a brand essence? (And how to find yours.)
I’m a graphic designer, so I can’t get enough of logos, typefaces, illustrations and graphics – the visual stuff. I can happily spend hours mucking about in Adobe Illustrator, or browsing through graphic design and branding websites.
Why small alcohol brands need to focus on experience over product
I’m a graphic designer who’s worked on small, startup alcohol brands right through to huge multi-nationals, and right now one thing is clear to me: booze brands should be focusing on experience over product.
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