The Mobile Gelato Cart
The Mobile Gelato Cart
The Mobile Gelato Cart are a family-run gelato cart hire business in Perth. They required a logo design and website design that would capture the fun but high-quality nature of their business. All their gelato is hand-made in an artisan fashion, so their website needed to highlight this premium feel in a down-t0-earth and friendly way.
The logo design has two elements – the more detailed cart logo, which shows exactly what the nature of their business is. Then there is a simplified version of the logo, which is highly memorable and can be used at smaller sizes. This extended to a set of logo icons, and a bespoke surface pattern for napkins and packaging. I used ice-cream based colours, creating a palette based on pinks, peaches and creams, with chocolate brown as the highlight colour.
The website design is clean, simple and user-friendly. Built in Squarespace, the site comprises information pages, a contact form, a book or enquire now form, and strong call-to-actions throughout.
Client: The Mobile Gelato Cart
Service: Branding and web design