Louella Belle

Louella Belle

Louella Belle is one of the UK’s largest distributors of nail polish and manicure products. Along with distribution and wholesale, they pride themselves on their exceptional customer service, and provide training and education opportunities for their customers.

Louella Belle needed to updated their direct mail and increase engagement with their customers. This communication needed to house promotions and seasonal collections, while also being informative and highlight their courses and training opportunities. I designed a magazine format brochure, that could not only be read by the salon owners, but by the salon’s customers as well. Features included seasonal collections and training opportunities, as well as trend pages, look books, and the chance for salons to be featured in the magazine.

Both Louella Belle and their customers loved the magazine, with many salons saying that they put the magazine out for their customers to read too.

Image of Polished magazine pages designed by branding and graphic designer Jessica Croome of Perth WA


  • Client: Louella Belle
  • Service: Branding, graphic design, publication design