Heineken Business Builder

Heineken Business Builder

Heineken is the second largest brewer in the world. Founded in 1864, they now own over 165 breweries in more than 70 countries. They produce over 300 international, regional, local and speciality beers and ciders and employ approximately 73,000 people. Alongside their flagship brand, Heineken, they also own labels including Red Stripe, Strongbow, Bira Moretti, Sol, Amstel and Old Mout Cider.

Heineken wanted a way to engage with their pub customers around the UK, by adding value and helping these businesses to succeed. They required a website to launch their Business Builder scheme, which allowed pubs that stocked Heineken products to buy marketing and operations packages to help build their businesses. This included items such as websites, marketing, advertising, social media content and management, and WiFi.

The website needed to be easy to navigate, and distill large amounts of information and consumer choices into simple user journeys. The UX and UI needed to be clean and simple, allowing the user to get to where they needed to be in as few clicks as possible, and drive users to sign up. New branding was also required, and I designed a logo that sat inline with Heineken flagship branding and appealed to a publican audience.

Heineken Business Builder logo

Heineken Business Builder websiteHeineken Business Builder website Heineken Business Builder website
Heineken Business Builder websiteHeineken Business Builder website

Heineken Business Builder website

Heineken Business Builder website

Heineken Business Builder website