Diamond Deals Online

Diamond Deals Online

Diamond Deals Online are a online-only retailer of affordable diamonds. They offer a wide-range of price points, aiming to make ethically-sourced diamonds accessible. They offer a range of products, but specialise in engagement rings.

Diamond Deals Online required branding and an e-commerce website that highlighted their affordability, while not cheapening their product. Whether someone is paying £100 or £10,000 for a diamond, it is still an aspirational purchase – and this needed to come through in their branding. This is especially the case with engagement rings. The logo I designed was simple but elegant, and well suited to their online-only format.

I utilised glamorous photography to hero the beauty of their jewellery. I finely-tweaked the language used in their communications to convey the accessibility of their pricing, while still making the product seem aspirational and luxurious.

Their e-commerce website needed to be easy to use, but featured complex functionality such as a bespoke ring builder. This allowed the customer to choose all the aspects of their ring, with tens-of-thousands of potential combinations.

Diamond Deals online logo design

Diamond Deals Online web design Diamond Deals Online web design Diamond Deals Online web design Diamond Deals Online web design

Diamond Deals Online web design